We are

A collection of service industry veterans providing a locally owned alternative to global spirits companies.

Inspired by the rogues of earlier times who organized the misguided to give them a voice, community, and a stiff drink. We are drawn together by the belief, misguided or otherwise that 99% of Spirits Brands are owned by Billionaires or Global Corporations that don’t know or care about our bars or our neighborhoods. These are simply data points for reports summarized in boardrooms

Misguided Spirits is the alternative to faceless corporations, make believe ad campaigns, and the false choice that high priced Craft Spirits are the only other option. Instead we offer the choice of purchasing directly from the person in front of you, a local independent operator. Each of us at Misguided Spirits is compensated from our sales, and operate as the owners of our business. Misguided Spirits is simply the collection of creative souls working together to create a more equitable approach for an industry that is for many of us our collective family.

Created first and foremost for bar tenders, we have combined the traditional distillation of natural grains with new-fangled molecular biology to create top-notch white and dark spirits intended to be the finest bottles in the well.

We think you’ll enjoy drinking them as much as you enjoy pouring them.

Our Neighborhood Owners & Operators

James Zinkand

Founder and Most Misguided. Having spent most of his life in a bar or on a bicycle, James has made his way across four continents setting up bars, mixing drinks, and slinging brand propaganda. The idea of creating a spirits company focused on the Service Industry has been haunting him for the better part of a decade. After many late night planning sessions involving scribbled plans on cocktail napkins Misguided Spirits became one of the best bad decisions of a life time.


Michael Anzalone

A man who struggles through an addiction to Golf and a bad habit of selling booze to dive bars. A true King of Queens who has spent most of his adult life selling beer finally signed up for the hard stuff. An all around good guy, who is happy to help and do everything he can to make your business better.


Sean Graves

A recovering Bar Tender and passionate Whiskey aficionado, Sean has put his passion of mixing drinks and hanging out in bars together to unleash Misguided Spirits on Long Island. Armed with a smile, and an endless energy he is the perfect guy to bump in to at a bar. He will know just what you should order, and quite likely pick up the tab.


Will Turbert

From the mean streets of Bay Ridge comes the smoothest talker north of Verrazano. He’s charming yet humble, with a love for his family and community. A baseball savant who is just as comfortable slinging cases of misguided as he is swinging for the fences. With his deep history calling on accounts across the 5 boroughs he is a familiar face to most, and friend to many. Be sure to say hello when you cross paths with him at your favorite local.


Geena Zinkand

From the most misguided state of all, Geena hails from Florida. A service industry veteran of different sorts, she adds her background in music festivals and live events to help bring Misguided Spirits to life in marketing and activations. If you see her armed with her camera, smile! the content queen just might put you on our page.